Moonshine
A Mini Film Festival | Graphic Design, Motion Graphics, Art Direction
Moonshine is a mini film festival created by fellow designer Justine Choy and I, two friends who share a common love for all things animation. Eager to show our favorite short films to each other, the idea of Moonshine was spontaneously conceived because of our keen desire to showcase the boundless potential of animation with other people, that being our small group of friends.
Art Direction & Design Justine Choy, Cha Tan
Motion Graphics Cha Tan
Software Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Cinema 4D
The Moon Motif
Meaning “foolish talk or ideas,” Moonshine celebrates the playful, fantastical, and expressive nature of the medium of animation. This festival aims to feature lesser-known outstanding films that fly under the mainstream radar and hopes to inspire audiences by presenting fresh voices and diverse perspectives in the world of animated films.
Bouncing off the moon motif, the main imagery of the designs incorporates the different phases of the moon, allowing it to be malleable for animation and signifies how animated media can take many forms of style and stories outside its mainstream presence.
Tributes Under One Moon
Kicking off its first year, Moonshine highlights animation’s heart of diversity—of stories, genres, and art styles within animated media—shown through its equally diverse promotional posters, each tributing a selected film in the year’s line-up. This is owed to maintaining a standardized layout and imagery of the moon while following each film’s visual direction—allowing a multitude of styles to come through and each film to shine on their own.
A Distinct Shine
Grounded in Justine and I's enjoyment of animated short films, we turn towards the medium as a means of comfort and source of inspiration, thus aiming for the event to evoke the same emotions from our audience. Assembling a retro color palette, a slightly rounded typeface, and a distinct use of feathered edges conveys a feeling of ease and coziness while allowing the designs to belong together.
Outcomes and Next Steps
While this was admittedly more of a “friends' movie night with extra steps” than a fully conceived festival, the experience of being in a space with people who were just as eager to guzzle up the craft and stories told through animation transpired to be something near and dear to me. In retrospect, this stands in as a small-scale manifestation of my own artistic objective—connecting people through animated visual narratives.
As something thoroughly enjoyed by our friends, and even more so by Justine and I, we hope to turn this little hangout into an annual tradition.
Index
- All Projects
- Motion Design Reel
- Acceptional
- DECO
- Moonshine
- Stormé